Valve is changing how Steam sales operate
PC gaming company Valve has confirmed it is changing the format for its annual Steam sales, the bane of gamer wallets the world over. While you'll still be sorely tempted to part with your money during these yearly events, you'll no longer have to watch certain games like a hawk in order to get the best deals.
According to a new notice which Valve has been sending out to game publisher and developers whose games can be bought on Steam, limited-time flash sales and daily deals are being eradicated for good:
“We’ll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured. It’s not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale features that recommend your product all sale long, instead of just during its front page feature.
For a brand new release, if you can’t get approval for your best discount for the full length of the sale, that’s OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale.”
Some users may be disappointed that future sales won't be as exciting (since they won't have to wait and see what daily deals each new day brings), but it's a worthy trade off considering they'll also no longer have to monitor a single game for days on end hoping to see its price drop just a little bit more. Now, if a game is included in the sale, they'll be able to buy it with the knowledge that it won't later drop below the price they paid.
The first sale to feature these new changes will likely be the upcoming winter sale Valve almost certainly has in store for the 2015 holiday season.