The Sims Spark’d is a reality competition show coming to TBS

Who knew The Sims could become an esport? EA has partnered with Buzzfeed Multiplayer and ELEAGUE (Turner Sports’ esports and gaming brand) to bring a reality competition TV series to TBS based on The Sims.

The show, called The Sims Spark’d, challenges players to build the most unique characters, worlds, stories in The Sims 4 within an allotted time frame. The creations are then judged by The Sims 4 YouTube personality Kelsey Impicciche, singer-songwriter known for The Sims song, “Me vs. Us,” Tayla Parx, and Dave Miotke, a developer at Maxis Games, the team behind The Sims 4. The show will be hosted by American Idol finalist and The Sims fan, Rayvon Owen.

The 12 players will be competing for $100,000 across four episodes, which will air on Fridays, starting on July 17. Buzzfeed Multiplayer will then upload the episode the following Monday to its Youtube channel.

“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game. That’s what makes it so special,” said Lyndsay Pearson, GM of The Sims franchise, in a statement. “That’s also why this show is so exciting. We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”

“ELEAGUE has become a destination for premium gaming content and The Sims Spark’d fits perfectly with our focus on gaming lifestyle and culture programming,” added Craig Barry, Chief Content Officer, Turner Sports. “We look forward to this next phase of our partnership with EA as we showcase its popular Sims franchise on TBS.”

Check out the trailer for the show below: